In 2003, co-founder Jennifer Fallon discovered an untapped market while searching for wedding favors for her own wedding. Along with internet marketing guru Brad Fallon the entrepreneurial couple started selling wedding favors online and watched as sales grew rapidly to more than one million dollars in the first year. Realizing there was even more potential than initially thought, the Fallons partnered with another entrepreneurial couple, DJ Meng and Shirley Wang, who brought much needed expertise the new venture required: to design and manufacture their own line of products. Together, they launched Kate Aspen in 2004 and the industry took note.
Thanks to the collection’s trend-right designs in gift-ready packaging, Kate Aspen quickly grew, creating a sensation with online retailers and their customers, who were craving fresh, distinctive designs at affordable price points. Lines of baby shower favors, bridal shower favors, and bridal shower gifts followed and the market welcomed them with equal enthusiasm. In 2007 the company decided to bring adorably packaged, innovative baby gifts to the market under a new brand, Baby Aspen.
With two distinctive brands and rave reviews from consumers and retailers, we now have an exciting company where employees can learn, share, advance, and be a part of something very special – The Aspen Brands Company! In the summer of 2015, founding partners DJ Meng and Shirley Wang took full ownership of the company, becoming CEO and President respectively of The Aspen Brands.
Today, The Aspen Brands is a multi-million dollar company encompassing both Kate Aspen and Baby Aspen, selling to both online and brick and mortar retail trade across the globe. Over the years, the Aspen Brands has been recognized by the Wall Street Journal, Entrepreneur Magazine, and Inc Magazine’s list of the fastest growing companies in America while also being voted one of Atlanta's Top Places to Work for 2011, 2012, 2013, and 2014.
From one to tens of millions in four years and sales across the nation and the world--The Aspen Brands Company is a true-life success story. But it’s not just the products or the sales that make our company what it is. It’s the talented associates, all contributors, who make a difference every day, creating and supporting the company’s mission.